President Uhuru Kenyatta, Wednesday officially launched Make it Kenya, a new international brand campaign that has been introduced by the Ministry of East African Affairs, Commerce and Tourism (MEAACT) to promote and enhance Kenya’s position as a global leader in tourism, commerce and investment.
President Kenyatta, who is in Milan to lead the celebrations for Expo Milano’s dedicated Kenya week, launched the new campaign at at Kenya House, an extension of Kenya’s Expo pavilion in the centre of Milan.
In addition to the new campaign brand, the launch included the activation of a new digital portal MakeItKenya.com and supporting social media platforms.
The digital elements have been specifically designed as a source of rich sharable content that will connect the world to Kenya, through people’s computers, smart phones and digital devices.
During the launch, President Kenyatta posted the first messages to Make It Kenya’s social media platforms and called on the people of Kenya to support the campaign:
“Make It Kenya is an exciting development and I applaud the Ministry of East African Affairs, Commerce and Tourism and Brand Kenya for the timing and their bold and innovative approach for driving Kenya’s story to the world.
“Kenya’s global profile has never been stronger – we have successfully hosted global leaders, our athletes have taken on and beaten the world and people from around the world are preparing to join us in celebrating Kenya week at the World Expo – so it is our collective responsibility and duty to support the aims and vision of our country.
The Make It Kenya campaign is one of a number of programmes that is being introduced to help secure our country’s economic prosperity for today and for future generations.
“It is clear that if our country is to continue on its journey to economic prosperity then we must have a nation brand that can compete internationally but which can also resonate with the people of Kenya and I believe Make It Kenya achieves this.
We all know that our citizens are bold, brave and innovative but if we are to be successful, we must tell our story to the world together and this means we must speak with one voice,” Mr Kenyatta concluded.
The timing for the launch of the Make It Kenya campaign has been carefully coordinated by MEACCT to leverage the opening of Expo Milano’s Kenya week and to build on the success and positive feedback that the country has received following President Obama’s visit, the hosting of the GES and the expected visit to Kenya by the Pope later this year.
Speaking at the launch in Milan, the Cabinet Secretary of East African Affairs, Commerce and Tourism, Mrs. Phyllis Kandie, said: “The Make It Kenya campaign, digital portal and social media channels will allow us to tell Kenya’s story with a unified voice.