Clouds FM, ITV, Precision Air, Azam and UDSM among top brands‏

28 Jan

precision air
Precision Air, Azam Products and  University of Dar es Salaam are among top 20 of the country’s consumer  super brands for 2013, according to the London based research firm, The  Centre for Brand Analysis (TCBA).

Also on the list, according to the TCBA, 2013/14 super brands are Vodacom, Mlimani City, National Microfinance  Bank (NMB), Coca Cola and Fanta, and M-Pesa.

Others in the list are  Kilimanjaro Drinking Water, Chai Bora, Panadol, Foma Gold, and  Kilimanjaro Music Award.
The Project Director for Superbrands  East Africa, Mr Jawad Jaffer, said in difficult global economic times a  strong brand provides businesses with powerful advantage over rivals.
“As such all the brands rated highly by both the experts and consumers  we surveyed should be delighted that their reputation might provide them with a vital foundation in which to outperform the market,” he said.
On top of the list are two media houses  ITV and Cloud FM beating international icon brand such as Coca Cola.
The list was computed following a detailed research process overseen by  TCBA after incorporated views of both a council and over 600 consumers  in a bid to seek and identify the nation’s strongest brands.
This approach was coupled with the  judgment of the Independent Council of Marketing experts which makes  this year’s exercise very exciting once again.



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