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Facebook buys Instagram for $1 billion

10 Apr
Facebook buys Instagram for $1 billion

Mark Zuckerberg posted this in his page 22hours ago “I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests….”Being a huge fan of Instagram this caught my attention, Why did Facebook pay such a massive price for Instagram a company with a life of less than 2 years!!

Facebook users already upload an average of more than 250 million images daily, making it the most popular photo-sharing service on the Web; Not the best though. ” But it’s not the best by far and not the most mobile, which is Facebook’s biggest weakness — that has been accomplished many others, especially Instagram, the favorite of power users who scoffed at Facebook’s weak tools. (The horror of no filters!)” ~Kara Swisher, All Things D.

Instagram

Instagram

Facebook and Instagram are two distinct companies with two distinct personalities. Instagram has what Facebook craves – passionate community. People like Facebook. People use Facebook. People love Instagram. It is my single most-used app. followed by Twitter and BBM 🙂   I spend an hour a day on Instagram. I have made friends based on photos they share. I know how they feel, and how they see the world. Facebook lacks soul. Instagram is all soul and emotion. Facebook promises no kill, but will Instagram make it stronger? i hope they remain separate apps altogether.

On the business side point of view; Seeing the Instagram acquisition as merely quashing a potential competitor to one aspect of Facebook’s offering is far too narrow an outlook, though. Better, surely to view the deal against the increasingly familiar backdrop of Facebook’s “It’s complicated” relationship with Google and Apple. One of the things people like most about the Google+ social network is its photo-sharing features. Buying Instagram not only bolsters Facebook’s capabilities on that front – photo filters in its official app within a few months, anyone? – but also keeps the startup out of Google’s clutches, should it have been tempted to make its own acquisition bid.  says Stuart Dredge, The Guardian

Goodluck to Mark Zuckerberg, I think its a smart move. if you can not bet them join them.. at a huge cost!.

 

 

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